Kicking off VDM30in30

Either through excitement or sheer idiocy I have decided to partake in the VDM30in30 30 blog posts in 30 days. If nothing else this will stretch my limits of writing and hopefully won’t drive me crazy like Jack in The Shining.

Some of these are going to be longer than others but I am writing several ahead of time and scheduling them. Or at least that’s my plan as I lay this out. I know right, I am putting honest to God forethought into my blog posts. I am as afraid as you should be.

I am going to keep this one short so stay tuned because I have some fun stuff planned this month. As a quick preview, I have an actual and imaginary conversation, talk about how vSphere cluster planning is like an orgy and laying a patio at the same time.

Until tomorrow!

Technology solutions are like rural restaurants

(Edit note: I have received some feedback that this article may be perceived as negative. That was not my intention at all. Instead I mean this as a way of explaining choice in IT and why choice is good and necessary. Budgets, use cases, opinions, and past experiences drive our decision making and that is ok. So relax and rest assured that you are making valid technical decisions based on your due diligence.)

I was on twitter the other day and someone posed that there are so many choices in storage that they don’t know where to begin to select a solution. I thought about responding duh depends on your workload but I stopped and thought you know maybe I am approaching this wrong.

What if picking a technology is like picking a place to eat? How many of us have been in the car with our family or significant other and the question of “Where do you want to eat?” gets asked? All of us I would assume unless you are a hermit. Then the response is invariably “I don’t know what are you in the mood for?” In cities choices abound, but if that same thing happens in the burbs or the country you may not be able to just yelp it. So you think about the options in your town, you have fast food, the same old chain spots you have been too a million times, the local joints that have good food but the same menu, maybe the new spot that always has a long wait and just ok food as they work out the kinks. So what drives you to the choice?

Well it’s a mix, pressure from your SO, or maybe your mood, or how hungry you are. Each part of that compels you to make a choice, but over time if you were to analyze you probably go to the same handful of places more than anywhere else, because you get consistent quality and service. That’s why those chains and local joints are able to stay in business, and why fast food hasn’t died off, it’s also why the food service industry has one of the highest rates of failures for new owners.

What does any of this have to do with tech? Well the same way you make choices for what to eat is how you make decisions on what vendor to buy with and what tech to procure. Psychology is funny don’t you think? Most vendors also know this; brand loyalty increases customer’s willingness to buy. Just check out this study on brand loyalty effectiveness.

So for all of my bellyaching about workloads and how they drive the right choice, and for everyone’s imagination running rampant about which vendors to buy and who will be around in the next 5-10 yrs. to support it. I would postulate that the old adage that no one ever got fired for buying EMC, Cisco, or VMware is still very much true. EMC has a vast portfolio, and while I openly admit that not every part of it is as sexy as competition at least you know what you are getting.

That’s the worst sales pitch ever, but if you live in the country and only have a few choices of where to eat this makes a lot more sense. Try to tell your wife date night is at a bad restaurant and tell me I am wrong. In the end picking storage with workloads in mind and data protection requirements is still a key ingredient to success, just like agreeing with your SO on where to go for dinner

How are Engineered Solutions Supported?

This spawned from an internal conversation so hopefully I don’t cause too many issues with it. What the hell is an IT solution, and what are you to expect of an IT solution from a vendor?

Is an IT solution just like a piece of hardware or software? Should it be treated and supported the same?

These are exactly the questions that are being asked by customers and by those of us evangelizing these solutions. If you have ever architected an IT design you know there is a lot to getting all of the moving parts working together. So how should we view these solutions?

From a business perspective investing in an IT solution can be expensive, so we want to be sure that the proper expectations are set. The full set of expectations depends on the type of solution. So rather than try and cover all of them let’s focus on the Federation Enterprise Hybrid Cloud an EMC, VMware, VCE, and Pivotal offering. The best way to look at this solution would be to think of it as a new building construction. Your business has decided it’s ready for it’s own office space and the size of with warrants new construction. The business has set needs, sq footage being the most likely initial defined requirement.

With those thoughts in mind they shop for an architecture firm, and a contractor to do the build. The architect starts to provide some input into power, cooling, number of floors, and breaks out the different use cases and specifics. Then the contracting firm comes in and does the build.

Once the construction is complete the company takes ownership and moves in. From there they have full control over how furniture is placed and who sits where. Any work done in that building is the dictated by the business.

But what happens when the business wants to change the layout of the building or modernize it? Well they bring back in an architect or contractor and verify that the changes are within code, legal and safe. Then they set to doing the work.

IT solutions like EHC are the same, the frame work for the build is founded in sound architecture, but each is customized to meet customer requirements. While some things can be productized and updates and changes can be controlled like moving furniture it takes time to reach that on a maturity cycle. Initially all solutions have to reach that level of commodity and utility.

Now your next question is going to be what in the hell do you mean by that? Well initially it means that as versions of EHC change and products are updated we (EMC and you the customer) need to make sure everything interoperates. In some instances it means professional services help to perform the upgrades at some costs because nothing is free. In others it just means validating against a compatibility or interoperability matrix.

For some this is becomes an anticipated expense, and something that can be planned for in outlying years budgets as the solution matures. For others this may be a show stopper as a solution like this is meant to drive lower OPEX and CAPEX. Early adopters will always have these concerns but it’s important to understand the support and upgrade cycles of such products and that we are all upfront about them so we can better partner to build the right solution the one that works to meet the business goals.